Text-message fund-raising tools helped the American Red Cross raise more than $32-million to provide aid after the Haiti earthquake. And many other disaster-relief groups were able to use text messages to solicit instant, small-scale contributions from motivated donors.
This success has many people in the nonprofit world excited about the possibilities of this fund-raising approach. But the success of the Haiti fund-raising effort is also creating what some fund-raising experts believe are unrealistic expectations.
What lessons can fund raisers for all kinds of causes learn from the Haiti experience? Should small charities attempt to raise money with this tool?
Join us on Tuesday, March 9, at noon Eastern time, as Wendy Harman, social media manager at the American Red Cross, and Geoff Livingston, chief marketing officer at Zoetica in Washington, take your questions about text-message fund raising.
This free, interactive discussion will take place in the window below. A full transcript will also be available.