February 7, 2010
Charities’ Text-Message Success Shakes Up the Fund-Raising World
The deadly Haiti earthquake disaster—for which American groups have raised more than $644-million—marked the first big fund-raising test for collecting charitable gifts via text messaging. More than $37-million so far has been contributed, usually in increments of $5 or $10, using a cellphone.
The response has fund raisers throughout the nonprofit world examining relief groups’ experience with the new medium and asking tough questions about potential