May 29, 2008
Text Messages Tested as Solicitation Tool
The Mobile Giving Foundation, in Bellevue, Wash., hopes to bolster charitable giving via text messaging by bringing charities and cellphone companies together to reach wireless users in the United States.
"Mobile has not been available to nonprofits up until now," says Jim Manis, founder of the Mobile Giving Foundation. "We view this as really enabling that channel for third-party nonprofits. We provide a single access point, that organizational layer."
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