November 28, 2010
Texting to the Red Kettle: an Updated Approach for the Salvation Army
Salvation Army units are encouraging volunteers to raise money through their cellphones by becoming “mobile bell ringers.”
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Salvation Army units are encouraging volunteers to raise money through their cellphones by becoming “mobile bell ringers.”
Two local Salvation Army units are enlisting young people to solicit gifts by mixing text messages with the charity’s traditional holiday fund-raising drive.
Instead of asking the volunteers to stand outside and ring a bell in hopes that pedestrians will drop money into one of the Salvation Army’s cast-iron Red Kettles, the charity’s chapters in Dallas and Hampton Roads, Va., are asking loyal supporters to become “mobile bell ringers.”
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