November 28, 2010
Texting to the Red Kettle: an Updated Approach for the Salvation Army
Two local Salvation Army units are enlisting young people to solicit gifts by mixing text messages with the charity’s traditional holiday fund-raising drive.
Instead of asking the volunteers to stand outside and ring a bell in hopes that pedestrians will drop money into one of the Salvation Army’s cast-iron Red Kettles, the charity’s chapters in Dallas and Hampton Roads, Va., are asking loyal supporters to become “mobile bell ringers.”
Technology Guide 2013