Groupon, the popular online group-discount site, gets a lot of attention for its deals on sushi and spa treatments. But the site also has strong charitable roots—and big ideas about how it can use its popularity to help raise more money for nonprofits.
And it recently started an effort dubbed "The G-Team" in which Groupon users are encouraged to donate money to help selected charities.
But there's a catch: The selected charities only receive donations if enough donors agree to make a contribution. Charities can apply online.
In the latest episode of Social Good, Allison Fine, the host, interviews G-Team's director, Patty Huber. Ms. Huber describes how the program works, what she's learned from the effort, and why it's important to offer surprises to your fans.