January 14, 1999
The Education of Young Donors: a Two-Way Street
A new generation of wealthy young people is arriving on the philanthropic scene, with values and attitudes toward giving that differ greatly from those of earlier donors. If the non-profit world is to thrive in the next century, it must find ways to tap into the vision of those donors.
The new generation -- which consists of people ages 35 and under -- has grown up in a racially diverse, high-tech world in which the distinctions between business, government,