November 9, 2006
The Importance of Using Data Over Anecdotes
NEW BOOKS
Good Stories Aren't Enough: Becoming Outcomes-Driven in Workforce Development, by Martha A. Miles, argues that nonprofit managers need to base their decisions on data rather than anecdotal evidence. Illustrated with examples from nonprofit organizations that are "outcomes-driven" — meaning they use data analysis to track performance, share information, and recruit donors — the book describes how and why
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