December 10, 2009
Tiny Charity's Twitter Campaign Raises Big Sums for School
Two days before last year's Thanksgiving, Stacey Monk sent out a series of messages on Twitter that would turn her tiny charity, Epic Change, into a case study on how to raise money using social-networking Web sites. "What are you grateful for? Happy #Tweetsgiving!" she wrote. Her "tweets" included a link to a Web page, http://tweets giving.org, that encouraged people to give in honor of whatever they were grateful for. The money would help build a
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