July 30, 1998

Tips for Charities on How to Get the Most Out of Marketing Deals With Companies

By SUSAN GRAY and HOLLY HALL

To help charities get the most out of marketing promotions with companies, non-profit officials and experts who are experienced in brokering such deals offer the following tips:

Distinguish between marketing and fund raising. Fund raisers like to stress the similarities between raising money and marketing, but experts say that forging deals with businesses is actually the opposite of winning contributions -- and much harder.

Much of the effort

Print Subscription

Digital Subscription

Already have an account? Log In Now.