January 15, 2009
Tips for One-to-One Donor Solicitation
NEW BOOKS
The Influential Fundraiser: Using the Psychology of
Persuasion to Achieve Outstanding Results
by Bernard Ross and Clare Segal
"Donors want authentic, one-to-one, personal contact that inspires and motivates them to support a cause," write Bernard Ross and Clare Segal, directors at the Management Center, a nonprofit consulting and training organization in London.
In this book, the authors suggest a systematic
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