Tips for Starting a Major-Gifts Campaign

By Katy Marquardt

Planning and Implementing Your Major Gifts Campaign
by Suzanne Irwin-Wells

A special fund-raising campaign to seek big gifts can enable an organization to raise more money and to diversify its sources of financing, especially by decreasing its dependency on foundation grants and special events, writes Ms. Irwin-Wells, a consultant in Mill Valley, Calif. What's more, she says, a major-gifts campaign can establish the basis for a future