August 8, 2010
Tips to Make Your Marketing Campaign Work
Guerrilla Marketing for Nonprofits:
250 Tactics to Promote, Recruit, Motivate, and Raise More
Money
By Jay Conrad Levinson, Frank Adkins, and Chris Forbes
Old-style promotional approaches need to be overhauled in favor of
“guerrilla marketing” that focuses on whether a campaign produces
results, say the authors of this guide, who are all marketing
consultants.
Among the 250 tips they offer: Senior leaders should
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