September 4, 2008
To Recruit Younger Workers, Charities Must Call Attention to Values, Report Says
Charities should call more attention to their missions and their values to attract and retain the next generation of employees, according to a new report.
Nonprofit groups should sell not just the job to potential employees but also the "context of the job," says the report from the Johns Hopkins Center for Civil Society Studies, in Baltimore. Charities, for example, ought to emphasize that the nonprofit workplace can offer a greater sense of personal fulfillment and flexibility than
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