May 15, 2011
A Car Company and a Conservation Group Groom Innovative Leaders
Tatzoo
Molly Tsongas (at computer), a TogetherGreen fellow, conceived a project that would reward young people who successfully called attention to endangered species by giving them commemorative tattoos.
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Tatzoo
Molly Tsongas (at computer), a TogetherGreen fellow, conceived a project that would reward young people who successfully called attention to endangered species by giving them commemorative tattoos.
Two years ago Molly Tsongas had an idea about how to get her twenty-something peers more involved in environmental activism. Her concept was simple: Find 100 people to spend 100 days calling attention to endangered species in any way they liked.
The 29-year-old San Francisco resident even settled on a prize for the individuals whose campaigns fared best—free tattoos of the species of their choice.
But while Ms. Tsongas was long on inspiration and creativity, she lacked





