May 15, 2011
A Car Company and a Conservation Group Groom Innovative Leaders
Two years ago Molly Tsongas had an idea about how to get her twenty-something peers more involved in environmental activism. Her concept was simple: Find 100 people to spend 100 days calling attention to endangered species in any way they liked.
The 29-year-old San Francisco resident even settled on a prize for the individuals whose campaigns fared best—free tattoos of the species of their choice.
But while Ms. Tsongas was long on inspiration and creativity, she lacked