April 6, 2006

Turning College Students Into Lifelong Philanthropists

By Maria Di Mento

FUND-RAISING IDEAS

Getting college students to become lifelong donors is a challenge for many colleges and universities. At the University of California at San Diego, officials decided that giving students a chance to raise, invest, and distribute charitable funds would help make them loyal donors to their alma mater, as well as to other causes. Early signs show their hunch is working.

In 1999, the California institution raised $100,000 from Marc Brutten, the founder and

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