Episode 1: Turning Online Friends Into Funders

Allison Fine, the host, talks to Jonathan Colman of the Nature Conservancy and Carie Lewis of the Humane Society of the United States about how nonprofit groups are using social-media tools to raise money and awareness. (Running time: 12:52)

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine will incorporate suggestions and questions from readers into her podcasts and invites you to send e-mail messages to her at afine@demos.org. Look for new installments on the first Thursday of every month.