A Social-Service Charity Showcases Twitter to Add Pizazz to a Gala

Twitter Adds Pizazz to a Charity Gala 1

Courtesy of Thompson Child & Family Focus

A “Twitter table” at Thompson Child & Family Focus’s annual luncheon raised $4,000 for the charity.

Kathy Rowan wanted to do something special and different with the annual fund-raising luncheon for her client, Thompson Child & Family Focus. The charity in a suburb of Charlotte, N.C., which offers services to needy children, had just set up a Facebook page, its first foray into social networking. Ms. Rowan, a public-relations specialist who goes by “PRqueen” on Twitter, was trying to think of a catchy Twitter campaign when an idea hit her: Why not add a “Twitter