February 21, 2008
Understanding online fund raising
To the Editor:
A letter from Nick Allen of Donordigital ("A Different Way to Look at Online Giving," December 13) noted differences in findings between a recent Center on Philanthropy at Indiana University report sponsored by American Express, comparing donors' online and offline giving, and a report examining gift records in which his organization took part. We helped design the American Express Charitable Gift Study, analyzed the
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