August 21, 2008
United Way Hopes to Attract New Donors as It Alters the Fund-Raising Landscape
By Elizabeth SchwinnAs United Way of America makes changes in how it raises and distributes money — largely by concentrating on just a few causes — it says its goal is to do a better job of solving social problems. But many local United Way leaders say the changes are every bit as motivated by the need to lift contributions that have stagnated or dropped in recent years.
United Ways nationwide raised
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