August 21, 2008

United Way's New Approach Deserves a Try

By Pablo Eisenberg

The Ford Motor Company used to broadcast television ads with the caption "Ford has a better idea." One of its better ideas included a redesign and subsequent devastating loss of popularity of the Taurus, which at one time was America's best-selling car.

Now Brian Gallagher, chief executive of United Way of America, has a better idea for the future of the nation's nearly 1,300 United Ways, as well as for the country as a whole — one that he and others hope will not share the

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