Using E-Mail for Social Good

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By Allison Fine

Social-networking Web sites such as Twitter and Facebook get much of the attention, but e-mail remains an effective medium for nonprofit groups to connect with supporters and promote social change.

Kivi Leroux Miller, a marketing consultant to nonprofit groups, and Marc Sirkin, chief community officer at Autism Speaks, discuss effective e-mail communications strategies with Allison Fine, the host.

Related Resources

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Idealware

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine incorporates suggestions and questions from readers into her podcasts and invites you to e-mail her at afine@demos.org. Look for new installments on the first Thursday of every month.

Comments

1. infogatherercom - July 01, 2010 at 01:30 pm

Allison,again,the USA,even if 233 years old and being a baby nation compared to more or less all nations being rooted in their 2000 to 3500 years of history,shows that Americans walk the talk in social entrepreneurship and charity: Bravo! Have a fab July 4Th.

God Bless America

Pascal Gillon BASc,Founder of infogatherer.com

2. zayiflama - July 04, 2010 at 08:53 pm