February 7, 2008
Using New Media to Connect to the Public
NEW BOOKS
Media Rules!: Mastering Today's Technology to Connect With
and Keep Your Audience
by Brian Reich and Dan Solomon
"Technology allows each member of the audience the opportunity to find their own personal connection to something," write Brian Reich and Dan Solomon. "Put your focus on creating and distributing the best possible media for your organization and your audience — the information, the experiences, and the
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