August 26, 1999
Veteran Fund Raiser Imparts Advice
Finders Keepers: Lessons I've Learned About Dynamic
Fundraising
By Jerold Panas
Putting the donor's needs and interests first is the best way to land a big charitable donation, argues the author of this book.
In 14 chapters, Mr. Panas, head of the Chicago fund-raising firm Jerold Panas, Linzy & Partners, takes aim at the fund-raising methods he finds ineffective and relates personal anecdotes to convey what he calls a
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