Veteran Fund Raiser Imparts Advice

Finders Keepers: Lessons I've Learned About Dynamic Fundraising
By Jerold Panas

Putting the donor's needs and interests first is the best way to land a big charitable donation, argues the author of this book.

In 14 chapters, Mr. Panas, head of the Chicago fund-raising firm Jerold Panas, Linzy & Partners, takes aim at the fund-raising methods he finds ineffective and relates personal anecdotes to convey what he calls a

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