The Salvation Army relies heavily on its volunteer corps of bell ringers to call attention to its holiday giving drive.
The bell ringers are supposed to provide a dose of good cheer to holiday shoppers, in the hopes that doing so will persuade Americans to plunk cash donations into the ringers' iconic red kettles.
What makes for a good bell ringer? We recently visited some of these volunteers in Arlington, Va., to find out. Watch the video above to learn more.