December 10, 2009

Volunteerism Becomes Cool

Volunteerism and national service are getting high-profile attention, with both President Obama and the first lady giving the issue top priority. ServiceNation, a coalition of community-service advocates, now counts more than 250 members — up from 105 a year ago.

Next year brings a shift in the conversation, from how to recruit more volunteers to how charities can better absorb and manage them. A coalition of more than 20 nonprofit, government, and business leaders, for

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