October 16, 2011
'We Kept Showing Up’: Volunteers Visit Donors
Coping in the Downturn
Behind the approach: Many nonprofits faced pressure to trim spending on fund raisers as the recession grew deeper. But staff cuts made it challenging to coax big donors to keep giving.
What’s working: Amherst College (No. 289) laid off five full-time employees and one part-time worker in its fund-raising department as the economy weakened. But it needed to reach out to a large number of potential donors anyway because it had announced a capital
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