August 3, 2006
Ways for Board Members to Promote Their Organizations
NEW BOOKS
Generating Buzz: Strategic Communications for Nonprofit Boards, by Sally J. Patterson, shows board members how they can promote their organizations through marketing efforts, programs that encourage interaction with the people the charity serves, and other methods of garnering publicity. The guide focuses on reaching people who are likely to make the biggest difference to a charity's success or failure in advancing its
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