September 18, 2008
Web Site Gives Donors Customized List of Charities
A new Web site enables individual donors to get a customized list of charities that match their interests.
Created by the Berkeley Center for New Media at the University of California, the Donation Dashboard site works by using software similar to what Amazon.com and other commercial sites use to recommend books, movies, and other products to customers, based on their previous purchases.
Visitors to Donation Dashboard first rate 15 charities — each presented with a
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