December 8, 2005

What Makes Donors Give

By Ruth A. Wooden

When the average American makes a charitable gift, he or she makes the decision based on gut feelings and personal connections. A nonprofit group that becomes tainted by scandal or seems more intent on collecting checks than in fulfilling its mission rarely gets money from a donor again.

While nonprofit leaders obsess about federal accountability regulations currently being considered by Congress and nonprofit-executive compensation levels, what concerns donors most is whether

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