After President Obama's 2008 election campaign raised more than $500-million online and recruited 13 million supporters, it created a new approach to fund raising and activism.
What can charities learn from the Obama campaign and other online political efforts? And what new strategies are political campaigns using to raise money and generate publicity this year?
Join us on Election Day, Tuesday November 2, at noon U.S. Eastern time, when an expert who worked with the Obama campaign, will be available to answer questions and discuss what nonprofit leaders can learn from political fund raisers.
Thomas Gensemer is the managing partner of Blue State Digital, which specializes in online fund raising, advocacy, social networking, and constituency development programs for nonprofit organizations, political candidates and causes, and corporations. Blue State is best known for helping President Obama's campaign raise millions of dollars and millions of supporters online. Previously, Mr. Gensemer was the director of Internet strategy for America Coming Together, led online communications for General Wesley Clark's 2004 presidential campaign, and managed the Accelerator Group, a venture capital fund.