What Potential Donors Want to Hear

When my son the college student told me that he had taken a part-time job, visions of drab jobs danced through my head.

Pizza delivery? Perhaps lawn maintenance? Sitting at the info desk in the library and looking bored?

Wrong again.

"Dad, I'm a fund raiser," he said.

Allie's task at Wesleyan University would be simple: Make cold calls to alumni and parents of current students and hold out the net.

He would sit in a boiler room two evenings a week, stoked

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