February 26, 2009
When Characters Count: Advice for Charities on Making the Most of Twitter
At 9:08 a.m. on a recent Friday, Brooke McMillan, an employee at the Lance Armstrong Foundation and the voice behind the organization's Twitter account, punched out a message to a charity supporter: "Congrats on 20 days smoke free! Keep it up! Only gets easier from here." The post followed a reminder to check out the foundation's new blog entry on its campaign to end smoking in Texas.
In response to a question from another supporter about whether Lance Armstrong would be racing in the
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