May 6, 1999
Where the Action Isn't
Charities look for money in all the wrong places, experts say; fund raisers urged to seek new wealth, not old
Many charities are spending too much time wooing the wrong donors for big gifts, two fund-raising experts said in a presentation here at the 36th annual conference of the National Society of Fund Raising Executives.
Fund raisers devote most or all of their efforts to seeking gifts from Fortune 500 executives, writing proposals to large established foundations and
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