April 3, 2008
Why Fund Raisers Fail: They Forget the Basics
After exceptionally kind treatment in the emergency room of a local hospital, I sent a gift of $250 in appreciation. After about two weeks I received a letter from the president of the hospital that said: "It is with great pleasure that I acknowledge your most generous gift to xxx hospital. The hospital greatly appreciates your donation."
Was that a personal letter or a form letter the president just signs? Since the amount of the gift was not mentioned, I suspect it was a form. The
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