February 7, 2008
Why and How to Create a 'Strategic Message' to Promote Your Organization
NEW BOOKS
Message Matters: Succeeding at the Crossroads of Mission and
Market
by Rebecca K. Leet
"Society is reaching the point where the more we are told, the less we hear," writes Rebecca K. Leet, a nonprofit consultant and a former reporter. "In this environment, success — even survival — requires associations and nonprofits to communicate in new ways."
Ms. Leet says charities must focus on strategic
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