September 17, 2009

Wildlife Fund Steps Up Effort to Raise Money Globally

By Holly Hall

The World Wildlife Fund, a network of autonomous charities in 30 countries, has created a new system to improve its ability to raise money globally.

WWF International, the network's headquarters in Gland, Switzerland, persuaded the national charities to put up money for training and asked those with the most advanced fund-raising practices to help the others imitate their success.

To that end, World Wildlife Fund Netherlands, which has recruited one out of every 18 Dutch

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