November 28, 2010
Wildlife Fund Turns to Facebook to Seek Holiday Gifts
World Wildlife Fund is offering its year-end giving catalog on Facebook in the hopes that people will tell their friends to give.
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World Wildlife Fund is offering its year-end giving catalog on Facebook in the hopes that people will tell their friends to give.
Giving on social networks has taken a new step forward for the holidays: The World Wildlife Fund is now making it easy for people on Facebook to “adopt” a polar bear, a tiger, or other animal in honor of a friend, relative, or colleague. Like dozens of other charities, World Wildlife Fund has long distributed a holiday catalog in print and online.
But this year the fund is also reproducing a version of its four-year-old holiday gift catalog
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