'Wired': Giving With a Bottom Line

A new breed of donors is trying to reinvent the art of philanthropy, matching generosity with the no-nonsense rules of business, Wired magazine writes in its September issue.

The new donors, called "venture philanthropists," believe "that simply giving money away is too passive and uninvolved," Wired writes. "They want to lend business expertise, identify and support 'social entrepreneurs' hungry to shake up the non-profit world, and quantify

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