June 26, 2011

Are Marathon Events Worth the Effort for Charities?

As walkathons, bikeathons, and other events have become more popular with charities and participants, the stakes are getting higher to make events stand out­—and that is leading to new questions about how cost-efficient and safe they are, reports Smart Money (July.)

Since 1995, revenue for the 10 biggest athletic fund-raising events has grown

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