July 2, 2009
YMCA Tops List of 100 Most-Valuable Brands in the Nonprofit World
The YMCA of the USA has the strongest brand among charities, according to a new report by the marketing firms Cone and Intangible Business.
The Salvation Army placed second on the list of the 100 most-valued nonprofit groups, followed by the United Way of America, the American Red Cross, and Goodwill Industries International.
Building and maintaining a strong brand is particularly important for nonprofit organizations, said Chris Clarke, a senior vice president at Habitat for
This is an article for subscribers only. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.
