July 2, 2009
YMCA Tops List of 100 Most-Valuable Brands in the Nonprofit World
The YMCA of the USA has the strongest brand among charities, according to a new report by the marketing firms Cone and Intangible Business.
The Salvation Army placed second on the list of the 100 most-valued nonprofit groups, followed by the United Way of America, the American Red Cross, and Goodwill Industries International.
Building and maintaining a strong brand is particularly important for nonprofit organizations, said Chris Clarke, a senior vice president at Habitat for
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