November and December are big giving months for many donors, as the holiday spirit kicks in and donors concerned about tax breaks seek to make their donations before year's end.
Deciding how to reach out to donors in these busy months, especially in the still struggling economy, is a challenge.
Should your organization focus its attention on saying thank you to people who have already contributed or try to win gifts from people who have not made a donation recently? How much effort should you put into recruiting new donors, especially given the competition from other organizations?
In a new episode of Fund-Raising Fundamentals, Daniel Watson, executive director of Restoration House of East Tennessee, and Sandy Rees, a fund-raising consultant, answer such questions and offer other advice on how to handle year-end appeals.
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