April 5, 2010
Young Donors Want More Than 'Tweets’ and Texts From Charities, Survey Finds
They may sleep with cellphones by their beds and share details of their lives online in 140-character “tweets,” but people in their 20s and 30s want more from nonprofit groups than a connection via social media, according to a new survey.
Ninety-one percent of respondents in a survey of 2,000 people under 40 said they are at least somewhat likely to respond to a face-to-face request for money from a charity.
Eighty-six percent said they wanted updates on a
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