Small charities often have a difficult time getting the attention of big companies like the Gap and CVS that run marketing campaigns to benefit charity.

Joe Waters, who oversees cause marketing at Boston Medical Center and writes Selfish Giving, offers ideas to help charities overcome that problem in his most recent post.

On his blog, Mr. Waters regularly highlights interesting charity-corporate marketing deals around the globe and offers tips and ideas to nonprofit fund raisers. In addition, he includes numerous links to articles about charity-corporate marketing deals that have appeared elsewhere online.

“Convincing a national chain to adopt your local nonprofit in multiple markets can be tough — though not impossible,” Mr. Waters writes. He suggests how to overcome the problem, such as seeking partnerships with regional divisions of a national company and collaborating with...

Dan Prives, an expert on charity finances, found some interesting omissions when he took a look at Yale University’s informational tax returns.

It seems Yale doesn’t properly list its revenue on the form, according to Mr. Prives’ Where Most Needed blog.

Mr. Prives also found that Yale doesn’t list its endowment transactions and doesn’t break down its expenses into basic categories such as program costs, general and administrative spending, and fund-raising expenditures.

“It amazes me that an organization this size can go on so long with a brazenly incomplete Form 990 without someone addressing the issue or other organizations following suit (if it’s legit),” he writes. “It just shows how little attention is paid to Form 990, even by the major players.”

Mr. Prives spent 15 years working with nonprofit organizations on financial reporting and accounting and other related issues.

Charities can learn quite a bit about how to respond to a public-relations crisis from the recent debacle involving JetBlue Airlines, says Nancy E. Schwartz, a nonprofit marketing consultant, in her Getting Attention blog.

During a Valentine’s Day snowstorm, JetBlue kept fliers in some of its planes for more than six hours, while the planes waited for takeoff.

It’s hardly the kind of message a company that prides itself on customer service wants to be sending.

Ms. Schwartz says JetBlue needed to handle the crisis much better to win back the support of customers and beat back the negative press it has generated.

The company did the right thing by accepting responsibility, posting a “Customer Bill of Rights” on its Web site, and having its chief executive deliver a video message via YouTube, she says.

But Ms. Schwartz also contends that the company did not do enough. JetBlue, ...

The growing number of Web logs that focus on the nonprofit world often makes it difficult to keep up with the items of greatest interest.

The Chronicle of Philanthropy‘s Give and Take column seeks to highlight the most notable and provocative online postings — and keep you up to date on the most important and intriguing observations about the nonprofit world.

In a way, you can consider us your nonprofit-blog butler — offering you a complete menu of blogs about philanthropy while also recommending posts and comments that deserve your attention.

The right column on your Web browser includes a list of notable blogs about the nonprofit world. Some talk about issues facing charities and foundations, others focus on how to become a better fund raiser or manager, while others focus on specific topics such as technology.

We will add to our list in the coming days, weeks, and months — ...