Posts by Suzanne Perry
April 3, 2007, 04:27 PM ET
Tips for Pitching Causes to Reporters
Promoting article ideas to reporters is essential to promoting nonprofit causes, but it can be “boring and degrading,” according to a newsletter that is highlighted on the Green Media Toolshed blog.
The newsletter, published by Cause Communications, a nonprofit consulting group, asked several public-relations experts how to make the job easier. Yvonne Archer of Green Media Toolshed, an environmental-communications organization, published some of the tips.
“I’ve certainly been insulted and screamed at while pitching, but for every rude reporter there’s five who are genuinely interested in hearing what you have to say,” says Danielle Lewis of Spitfire Strategies. She advised “not overselling” and persuading higher-ups “to only pitch when you truly have a good story.”
Andrew Posey of Hershey/Cause says doing public relations for nonprofit causes is much easier than for...
Read MoreMarch 30, 2007, 03:12 PM ET
"Cyberbullying": A New Form of Sexism?
Beth’s Blog, which covers technology issues that affect nonprofit groups, has taken a lead role in promoting today’s Stop Cyberbullying Day.
The author, Beth Kanter, a technology consultant, is among a group of bloggers who have started a campaign to end abusive online comments after learning that a fellow blogger canceled plans to deliver a workshop after she was the victim of violent and sexual threats.
“This issue is so massive that it is going to take an ongoing effort from many different angles—educating young people with help from teachers and parents as well as everyone who is using the Internet now—to model good behavior and continue the dialogue around this,” Ms. Kanter writes.
Another nonprofit-technology blog, The Bamboo Project, says the problem goes way beyond “cyberbullying.” “It’s about, at the very least, rampant sexism,” writes the author, Michele Roy Martin, ...
Read MoreMarch 26, 2007, 04:23 PM ET
Identity of Anonymous "Fund Raiser" to Be Unveiled
The anonymous “fund raiser” who writes the blog Don’t Tell the Donor plans to reveal his or her identity on Sunday.
The blogger defended anonymity in a posting last week that was highlighted by Give and Take, but has now reconsidered.
The issue generated “quite a bit of chatter,” the fund raiser said. “I honestly had no idea that some readers were so troubled by the fact that I used an online persona.”
So, stay tuned: “In six days I will remove the mask, step out from behind the curtain, and reveal the real name of the writer behind the alter ego known as ‘a fund raiser.’”
Meanwhile, the author invites people to guess who he or she is.
If you have any ideas, share them by clicking on the comments link just below this posting.
Read MoreMarch 26, 2007, 11:23 AM ET
Why Women Are Held Back in the Nonprofit World
Nonprofit organizations are more “warm and fuzzy” than the business world and therefore more likely to offer equal opportunities to men and women — right?
Well, not exactly, according to an article posted on Future Leaders in Philanthropy, a blog that is edited by young people who work for Changing Our World, a fund-raising consulting firm in New York.
The authors, Josh Moore and Maria Nardell, who are staff members of the firm, highlight data showing that while women hold 68 percent of nonprofit jobs, they are scarce when it comes to running the biggest organizations and they earn less overall than their male colleagues.
Almost 85 percent of the chief executives at nonprofit groups with budgets of at least $50-million are men, they note. Men in all nonprofit jobs earn a median compensation that is 28 percent higher than that of women, they add.
The article dissects some of...
Read MoreMarch 22, 2007, 01:33 PM ET
Foundations Should Stop 'Apocalyptic' Warnings About Payouts
Foundations should stop claiming they will suffer “apocalyptic” damage if they are forced to increase the share of their assets they distribute in grants each year from 5 percent to 6 percent, Todd Cohen writes in his blog Inside Philanthropy.
“Foundations claim they are at risk of going out of business, but they actually must be laughing all the way to the bank and the country club,” he writes.
Mr. Cohen, who also edits the online publication Inside Philanthropy for the A.J. Fletcher Foundation, in Raleigh, N.C., says critics argue rightly that current law gives foundations “an unfair edge in the charitable marketplace.”
“Their donors get big tax breaks up front; the foundations have to spend only 5 percent of their assets each year, and can count overhead costs as part of their payout; and the assets they hoard give the donors and their successors unbridled power and influence.”...
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