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February 23, 2009, 10:33 AM ET
A Donor's Plea to Charities: Stop the Barrage of Direct Mail
A letter from a donor posted at Charity Navigator Blog echoes a commonly heard complaint from direct-mail recipients: Stop the incessant and costly mailings.
Don’t send gifts of T-shirts and address labels or a barrage of multiple appeals, pleads the unnamed donor.
“I give to several charities and it really makes me uncomfortable that they are wasting my money on sending me items that I do not want,” the donor writes. Particularly obnoxious are the appeals that include coins or dollar bills, continues the writer, who says charities should give donors an “opt-out” option.
As for the multiple mailings, the donor recommends that charities stop at three. After that, the donor writes, “if there’s no response, then they should take you off the list.”
What is your organization’s direct-mail policy for how often you solicit donors, and do you allow them any choice about how many times they hear from you? Click the comments box below to share your strategies.
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