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March 10, 2010, 05:26 PM ET

Alumna's Big Gift Offers Fund-Raising Lesson

The story of a never-married secretary who left $7-million in her will to her alma mater is still making the rounds—in fact, the ABC news anchor Diane Sawyer noted the gift in a recent piece called "Secret Donor."

Grace Groner had quietly amassed a fortune with a single investment: Back in 1935, she bought three shares of stock, each worth $60, in Abbott Laboratories where she worked; it grew to $7-million.

But no one knew that Ms. Groner, who died at 100 years of age, was a multimillionaire until her extraordinary gift to Lake Forest College was announced. She lived frugally in a tiny cottage that was worth about $150,000.

Still, there were clues that could have tipped off a savvy fund raiser, even though development officers and the president of Lake Forest had no idea the gift was in the works, writes blogger and direct-marketing expert Roger Craver in The Agitator.

For one thing, Ms. Groner enjoyed attending events at her alma mater, as Ms. Sawyer's report noted. For another, Mr. Craver writes, she made frequent small gifts to other local causes, as he discovered by using a research service that tracks donors' past gifts. Small, frequent gifts, as fund-raising experts like to remind people, are a key characteristic among donors who eventually make charitable bequests.

Those characteristics, and the fact that she was childless, are strong indicators that Ms. Groner was an excellent prospect for an estate gift.

Few could have predicted, however, that she would leave everything, including her home, to the college. The money is being used to establish a foundation to help pay for the college's students to study abroad. And Ms. Groner's home, now called Grace's College, will house scholarship students.

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Comments

1. bill__huddleston - March 11, 2010 at 03:24 pm

What is the new character limit on comments? It seems to be drastically shorter than on the earlier version of the website? I submitted a 1 paragraph comment and got the error message:

Page Not Found

Thanks
Bill Huddleston

2. peter_panepento - March 11, 2010 at 03:57 pm

Hi Bill:

The character limit is quite high -- well in excess of one paragraph.

However, if you've been cutting and pasting out of a Microsoft Word document into the comments field, it's possible that there have been embedded characters that are causing the error message.

Thanks

Peter Panepento
Web editor

3. bill__huddleston - March 12, 2010 at 09:52 am

I believe that in Ken Burnett's book The Zen of Fundraising there's a similar story, except that the donor made the gift before dying. When asked why the donor hadn't let the non-profit know years earlier that he was planning on making such a gift the reply was a 3 word answer that Mr. Burnett identifies as one of the most important lessons for any fundraiser.

"May change mind."

Regards and thanks to Ms. Groner for her generosity.

Bill Huddleston
www.cfcfundraising.com
BillHuddleston1@gmail.com

4. billmanjk - March 14, 2010 at 08:23 pm

According to the Chicago Tribune article I read about this gift, Ms. Groner's home is to be known as "Grace's Cottage."

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