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April 10, 2008, 10:43 AM ET
'American Idol's' Fund-Raising Psychology
Wednesday’s broadcast of the fund-raising show Idol Gives Back is expected to raise more than $100-million for charities such as Global Fund and Save the Children.
The episode prompted the anonymous fund raiser who writes Random Thoughts on Life and Work to question what motivates people to give.
“Is it the cause, the pitch, or the show that leads people to give? In development we often quote the phrase, ‘People give to people not to projects.’ But how does that play out in this case?” the blogger wrote. “Are people giving because of the images they see on TV or because of the celebrity pitch?”
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