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July 31, 2009, 09:01 AM ET
Crafting Winning Appeals: Making a Postcard Pitch Work
The Chronicle has received several letters from fund raisers who want help designing direct-mail appeals following our recent post about the quality of fund-raising prose.
Most of the submissions are traditional appeal letters.
But Sharon Mather, the annual-fund coordinator at William Woods University in Fulton, Mo., is looking for your advice on a different type of appeal.
Ms. Mather says her institution is experimenting with a postcard mailing to everybody who has graduated since 2000. The effort is an attempt to encourage alumni to go to the university’s Web site.
Below are images of the postcard. To offer ideas to Ms. Mather, please post your comments or suggestions in the comments area. As always, we hope the feedback will be constructive.
Please feel free to share your thoughts in the comments space below. To submit your organization’s letter for a critique, send an e-mail to the Chronicle’s Web editor, Peter Panepento.
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