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January 25, 2010, 04:06 PM ET
Devising Effective Mobile Giving Strategies; And More: Monday's Roundup
- Allyson Kapin, an editor at Care2, an online community devoted to social change, discusses how charities can develop effective mobile giving campaigns. Her post includes tips for setting up and marketing such efforts, as well as a description of some of the downsides of mobile giving.
- Trevor Neilson, president of the Global Philanthropy Group, writes on Huffington Post that the slowness of the Hope for Haiti telethon's online and phone system may have deterred some giving. The telethon had raised $58-million as of Saturday, according to a spokesman for MTV.
- While donors should scrutinize the expenses of the charities they support, they should not focus too closely on nonprofit salaries without the context of the groups' overall costs and revenues, advises Betsy Brill, a donor consultant, in Forbes magazine.
- Writing about the new book The Power of Half, about an Atlanta family who sells their luxurious home to give half the proceeds to charity, Nicholas D. Kristof, a columnist for The New York Times, praises the book for asking Americans "to define themselves by what they give as well as by what they possess."
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