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January 6, 2010, 11:42 AM ET
Fund Raiser Seeks -- and Shares -- Advice on Social-Media Tools
Six months ago Jason Dick, a college development officer in Redmond, Wash., put out a request on his blog, A Small Change, to get tips from other fund raisers on how to effectively use networks like Twitter and Facebook to raise money.
He published some of the advice he got back today in a new post. Among the ideas:
- Before starting a fund-raising drive using a social network, make sure key people have specified how they will help spread the work and otherwise back the effort.
- Form alliances with businesses, such as an agreement in which an online company donates a portion of online sales to the campaign.
- Ask for specific amounts and set short deadlines to create incentives to give immediately to online fund-raising drives.
What tips would you add to this list?
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